Jurgen Appelo

Jurgen Appelo

  • Founder & CEO of The unFIX Company

Jurgen Appelo is a radical synthesist, resolute unfixer, and unabashed rule-breaker.
He not only brings together diverse perspectives in organization design and development—he tears them apart and rebuilds them for the Age of AI, without permission.
As an author, speaker, and entrepreneur, Jurgen helps leaders stop managing like it's 2001 and start rewiring their organizations for AI-driven leadership, autonomous digital agents, and algorithmic management.
Through stories, games, tools, and practices, he shatters conventional thinking and gets his audience to experiment with human-AI teamwork, anti-fragile structures, and the unpredictable nature of customer and employee experience.

All Sessions by Jurgen Appelo

BRIDGE 2025: PM & PMO Conference October 9, 2025
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KEYNOTE - Human Robot Agent: Redesigning Work in the Age of AI

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