Miss Laila Faridoon is a thought leader, public speaker and author. She is the founder & CEO of Looking Forward Consultancy, specialized in business and digital consulting services utilizing her strong mix of technology and business skills. She has 20 years of deep experience in innovation, project, and corporate management (Executive Director of Chairman Office in Dubai RTA for the past 13 years). She is passionate about challenging the status quo, leveraging science and technology for the good of the humanity. In addition of being a big advocate for Women in STEM through her different roles and endeavors. She has been selected among the top 30 women leaders to look out to in 2023 by the NYC Journal and has been chosen as an ambassador of a goodwillin 2019 by the League of Arab Organization. She holds a Master’s degree in Computer Science and currently pursuing her PhD in the field of Big Data Analytics in King’s College London, she an active researcher in the field of digital transformation and has authored many papers and chapters in different books. Ms. Faridoon has extensive experience in boards management, she served in many regional and international boards with different roles: PMI UAE Chapter (President), Dubai International Project Management Forum (President), Hamdan Award for innovation in Project Management (General Secretary), RTA board of directors (General Secretary), UITP Centre of excellence (Board member) and Dubai Quality Group (board member). She has authored a book “Looking Forward To the Bright Side” that is based on her own journey in life and gives you a guide on how to transform your life to the one that you want. Ms. Faridoon has received several awards, the latest being the Middle East Woman Leader in Corporate Management Excellence.